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Product Strategy for New Digital Products

You have an idea, but no clear picture of what your MVP should be. Without direction, months get spent building the wrong things before anyone validates what matters.

a graphic representation of the product strategy process from user research, journey mapping and wireframes to define the product roadmap

Trusted by clients across FinTech, EdTech, SaaS, Healthcare, and more

MProfit - web and mobile app for a financial portfolio management application
Gryd - a talent planning and assessment platform
Zebpay - a crypto currency investment app product strategy
Talent Chess - a web based business simulation game for talent planning and assessment
BulkMRO - a procurement platform that has multiple roles and functions for internal and external use

We turn early ideas into a roadmap and working prototypes your team can act on and stakeholders can trust.

You have a problem worth solving. Maybe you can see the product clearly in your head. Maybe you’re not sure how it translates into an app experience. Maybe your board is asking questions you don’t have answers to yet.

All of that is solvable through a product strategy engagement. No ambiguity. No assumptions. Just a starting point you can build from and present with confidence.

We work with founders and early-stage teams to turn that idea into a structured, validated plan. Through workshops, user research, and competitor analysis, we help you get to an MVP faster, with fewer blind spots.

Lets Collaborate

Key Benefits

A suggestive image showing two team members working on the product strategy for a client

01

Know what to build before you spend on building it.

The right product decisions are made upfront so your development budget goes toward the right thing from the get go.

02

Walk into every investor conversation with confidence.

Early concepts, prototypes, and demo videos that communicate your vision clearly and answer the hard questions before they're asked.

03

A product plan your whole team is aligned on.

Collaborative by design. Every workshop brings the right people into the room so the output reflects the full picture.

The Process

Discover & Align

Discover & Align

Workshops with your founding and product team to understand the problem, the vision, and the goals.

Research & Analyse

Research & Analyse

User interviews, competitor research, and gap analysis. Building an evidence base for every product decision that follows.

Define & Prioritise.

Define & Prioritise

Feature prioritisation, user journeys, and a product roadmap. A clear picture of what to build, in what order, and why.

Concept & Validate.

Conceptualise & Validate

Early design concepts, clickable prototypes, and demo videos. Enough to validate the idea, align stakeholders, and walk into a pitch with confidence.

Real Problems. Real Solutions.

Talent Chess - a web based business simulation game for talent planning and assessment
HRTech

We designed and built Talent Chess, a gamified simulation platform, expanding its reach to strategic partners outside the USA and growing revenue.

View full case study

Their combination of visual design, UX, and supination development was very powerful.

jason jeffay director of jeffay consulting and product owner for Talent Chess

Jason Jeffay,

CEO at Jeffay Consulting Group; Founder, Talent Chess℠

talent-chess-business-simulation-game

FAQs

Everything you need to know before working with us.

No. You need a problem worth solving and a genuine desire to understand your users. We help you shape everything else from there.

Everyone with a stake in the product. Founders, co-founders, technical leads, current users if applicable, and anyone else whose perspective matters.

We work with early stage founders with “an idea on paper”, funded teams preparing to go to market soon, and established businesses launching new digital products.

Yes. This engagement is structured to hand off cleanly into our Mobile App Design or Web Application Design service. If you continue with us, the transition is seamless.

The output is a result of a phase wise approach. A product requirement document and a roadmap, early design concepts and a clickable prototype ready to take to next stage of market validation, design and development.

A product strategy engagement typically runs anything from 6 to 12 weeks depending on the expected outcome.

Yes. All client engagements are covered by a mutual non-disclosure agreement before any work begins.