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Product Redesign For Existing Products

Your product has grown past its original design. Every new feature, every workaround, every quick fix added over time has made the experience harder to use.

a graphical representation of the product redesign service offered by bokaap design

Trusted by clients across Discovery Apps, FinTech, EdTech, Logistics, B2B SaaS, Healthcare, and more

BulkMRO - a procurement platform that has multiple roles and functions for internal and external use
Mprofit - a portfolio management app
Intellithink - product redesign and new feature designs for an IoT product for industrial data capture and analytics
Freightcrate - a platform to digitise freight forwarding
RubyWorks - a discovery platform for financial experts
Gryd - HR talent planning and assessment

We improve the experience of your product so growth isn’t held back by how hard it is to use.

What started as a focused product to improve a process expanded gradually. Features were added, quick fixes became permanent, and the interface stopped making sense to the people using it. The product now has a reputation it does not deserve.

We start with UX audits and user interviews to find exactly where things break down. From there, we prioritise updates based on impact, so the changes that matter most to users and revenue get solved first.

AI DRIVEN TRANSFORMATION
AI is changing what users expect from digital products. Before we redesign anything, our team studies how people actually use the product and what matters most to their work. AI supports that process, but the judgment behind every decision stays human.

Lets Collaborate

Key Benefits

a graphic representation of our product redesign service to improve user engagement

01

Fix what's broken before it costs you more users.

A structured audit and redesign process that identifies the real problems and addresses them in the right order.

02

Decisions based on evidence, not opinion.

User interviews and UX audits mean every redesign decision is grounded in how real users experience the product today.

03

A product your users actually use, not tolerate.

Improved usability, clarity, and adoption so your product builds a reputation that works in your favour.

The Process

Define-Scope

Define & Scope

We identify which modules, workflows, and user journeys need attention. Focused scope means faster results and better outcomes.

audit-research

Audit & Research

UX audits and user interviews to understand exactly where the experience is breaking down and why.

redesign-iterate

Redesign & Iterate

Redesigning key workflows with clarity and usability at the centre — tested and refined before finalising.

handoff-support

Handoff & Support

A complete handoff ready design, documented and structured for your development team to implement immediately.

Real Problems. Real Solutions.

bulkMRO
B2B Procurement Platform

We transformed BulkMRO's workflow-heavy system into a user-friendly experience over a 2-year partnership, supporting 15x growth and a $3.3M debt round.

View full case study

Converted complex internal processes into an intuitive digital platform, sharpening our SOPs and operational efficiency.

gaurang-shah-bulkmro

Gaurang Shah

Co-founder, BulkMRO

Bulk MRO: Reinventing and Streamlining Procurement Management Processes

FAQs

Everything you need to know before working with us.

We always start by scoping what needs attention. Some products need a full overhaul. Some need focused improvements to specific workflows or modules. We’ll tell you honestly which applies to yours.

We start with your business, what you’re trying to achieve, who it’s for. Then we talk to your users and find out where the friction really is. With those interviews in hand, we go through the current experience, identify the gaps and opportunities before we begin redesigning.

Less than you’d expect. We work without disrupting your existing live product and involve your team for inputs at the right moments. The redesign is phased so improvements can be implemented without effecting what is currently being used.

Yes. Many clients choose to work with us on a retainer basis, as it allows for an agile workflow taking into account iterations, implementation, user acceptance testing (UAT)  and fixes after UAT. It’s a more efficient model for products that are growing and evolving.

Scope dependent. A focused single module redesign can run between 6 to 8 weeks. A broader product overhaul typically runs 12 weeks and up. We’ll give you a clear timeline after the initial scoping conversation.

Yes. All client engagements are covered by a mutual non-disclosure agreement before any work begins.