As the Creative Director of Bokaap Design, Niraali understands how to use design to drive business goals. She delves into the core of your business objectives and crafts user-centric, market-ready design solutions that drive your business forward. Since 2010, Niraali has led Bokaap's compelling growth as a partner to startups, entrepreneurs, and multinational companies alike, delivering over 300 projects for her clients across the globe.

The driving force behind Bokaap is Niraali's philosophy of solving for complexity & reality. Without understanding the end-user and their reason for interacting with a brand or product, any design outcome is meaningless. She helps businesses communicate their purpose through a strategic understanding of the brand, product, and audience that all come together to inspire a simple, functional, yet impactful design.

Niraali has a formal design education from the Savannah College of Art and Design, U.S.A., and is passionate about working with startups and small to medium-sized businesses. Niraali's curiosity for new experiences and product ideas is why Bokaap boasts a varied clientele across multiple industries.

Niraali is an avid traveller and adventure sports enthusiast when she's not at work. Taking design thinking to different communities, Niraali has also conducted workshops for NGO Toybank, a panel discussion on branding for the Startup Leadership Program, and continues to support various social ventures through skill-based volunteering.