As Creative Director, Niraali combines design with business strategy, ensuring every project aligns with core objectives and market needs. Since 2010, she has led Bokaap’s growth, partnering with startups, entrepreneurs, and multinational companies, delivering projects for 300+ clients globally.

Her approach to design is rooted in solving for complexity and real-world challenges. She believes that understanding the end-user is key—without it, design lacks meaning. By blending strategy, branding, and product insight, she helps businesses communicate their purpose through simple, functional, and impactful design.

A graduate of Savannah College of Art and Design, U.S.A., Niraali is passionate about working with startups and SMEs, bringing fresh perspectives to diverse industries. Her curiosity for new experiences and product innovation is reflected in Bokaap’s varied clientele.

Beyond work, Niraali is an avid traveller and adventure sports enthusiast. She actively contributes to the design community, and has conducted workshops for NGO Toybank, and led branding discussions for the Startup Leadership Program. She continues to support social ventures through skill-based volunteering.