Motion design has become a standard expectation in digital products, but too much animation creates cognitive overload and slows users down. In this talk we lay out the principles we use to decide when to animate, what to animate and how fast.
We cover easing curves, duration guidelines, the role of motion in guiding attention, and the performance implications of different animation techniques on web and mobile.
Topics covered: animation principles, easing, duration, micro-interactions, performance, CSS/Lottie/Rive.
