Since The Health Factory’s inception, we have been proud to stand as their design partner, guiding them through their product launches with an packaging design that resonates with their mission. Recently, the brand secured $3.5 million in seed funding, led by Surge, Peak XV’s scale-up programme for early-stage startups. This milestone speaks to their growth potential and the strong foundation we’ve helped build together.
As a pioneering brand in the protein bread space, The Health Factory innovates on high-protein, nutrient-dense products. Our goal was to ensure this unique value was communicated effectively through design. We emphasised each product’s protein content and nutritional value, positioning The Health Factory as more than just a source of delicious baked goods—it’s an everyday staple for the health-conscious consumer.
We crafted a balanced visual language highlighting quality ingredients without positioning the products solely as post-workout options. This approach allowed us to avoid niche categorisation and establish a universal appeal for daily consumption.
There is always a challenge to put on paper, the mind of a brand, but you won’t face that from Bokaap Design. They are our go-to team for packaging and anything design-related. I’ve always received an excellent and prompt response from Niraali and her team. They deliver on time and are very friendly.
Vinay Maheshwari, Founder
Our design strategy has been instrumental in helping The Health Factory expand throughout India and establish a strong brand identity in a competitive market. The foundation set with our design language enables the Health Factory to launch newer products with its in-house design team without losing the brand’s distinct recognisability.
This success reflects the quality of our work and our commitment to supporting brands with an authentic design approach that amplifies their unique story and long-term vision.l
