Brand Identity Design

The DPI Academy

Logo design for DPI Academy – a global centre to build capacity and advance knowledge on Digital Public Infrastructure

What We Did

Brand Identity Design
Brand Guidelines
Brand Collaterals

About the Client

The DPI Academy, established by Artha Global in partnership with the e-Governments Foundation, is a global centre of excellence committed to equipping leaders with the knowledge, skills, and networks needed to advance digital public infrastructure (DPI). The Academy brings together policymakers, practitioners, and innovators to foster champions for a digital future through its three core pillars: Knowledge, Capacity, and Community.

The Brief

The DPI Academy required a brand identity that would reflect its mission to lead global discussions on DPI, foster collaboration, and empower stakeholders to drive digital transformation. The branding needed to highlight the Academy’s focus on its three pillars while projecting authority, innovation, and inclusivity.

The Logo

At the centre of the branding process was the design of the logo, which represents the Academy’s three pillars—Knowledge, Capacity, and Community. These are visualised as interconnected elements, symbolising the synergy required to drive meaningful digital change. The design conveys growth, collaboration, and the transformative power of DPI.

Visual Identity

The visual identity was crafted to be modern yet approachable, with clean lines and a dynamic colour palette reflecting progress and innovation. Typography was selected to project authority while remaining accessible to the Academy’s diverse global audience. The overall branding was designed to resonate with policymakers, practitioners, and innovators, establishing the Academy as a leader in the global DPI conversation.

The Outcome

The logo and visual identity highlight the Academy’s commitment to fostering knowledge, strengthening capacity, and building a thriving community.

The DPI Academy launched online and brought together leaders and policymakers. This project exemplifies how a carefully considered branding approach can encapsulate an organisation’s mission while appealing to a diverse audience.

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