Kores Engineering is a leading B2B manufacturer of high-quality drilling machines, recognised for its reliability, precision, and innovation. With decades of experience in the industry, the company has built a trusted reputation among its customers. To expand its international reach, Kores Engineering required a modern, user-friendly website that showcased its extensive product range, reinforced its credibility, and highlighted its leadership within the sector.
Kores Engineering partnered with us to redefine their online presence through a holistic website strategy. The primary objectives were:
To develop a clear and engaging content strategy tailored to their target audience.
To design an intuitive navigation structure, enabling seamless exploration of their products and services.
To emphasise their industry expertise and long-standing credibility to foster trust among potential clients.
To create a modern, responsive website that resonated with a global audience and encouraged user engagement.
We worked closely with Kores Engineering’s internal teams, including product specialists and engineers, to gain a comprehensive understanding of their products, processes, and overall business goals. With much of their content not previously documented from a marketing perspective, we addressed the challenge of organising and presenting technical information in a structured, compelling manner.
We designed a content strategy that presented technical information in an accessible and engaging way. Key elements included:
To enhance usability, we recommended a navigation system that allowed users to find relevant products and services quickly and efficiently. The website was categorised into distinct sections, enabling exploration based on application, industry, or specific drilling requirements. This logical structure ensured a seamless user journey and streamlined decision-making.
Our design team focused on creating a sleek, professional, and visually appealing interface that aligned with Kores Engineering’s brand identity. The design approach included:
Following the success of the initial site, we partnered with their team to overhaul three additional websites within the group, creating a unified digital presence that reflects their diverse business verticals. This extended engagement allowed us to deliver a consistent brand experience, improve user journeys across platforms, and ensure long-term scalability for their evolving business needs.
