Social Alpha
Open Innovation Platform

The objective of the platform is to drive innovative solutions for the bottom of pyramid challenges in India. The goal is to enable a community based problem identification and validation, focus and find world-wide innovators on real & validated problem solving and efficient deployment of scarce resources to help solve the most important and critical problems.

Our Approach

UI Transformation

Initially, the product was looking incomplete and outdated even though it was new. It was functioning but was not intuitive or user friendly. We worked on the hierarchy of information on the screens with fonts sizes, colours and white space to ensure the relevant information is accessed in a logical manner.

Built for intuitive problem/solution creation

We made it easier for users to create problems/solutions by dividing it into multiple steps, the form need not be linear but capture all the necessary information before publishing. That’s what makes the process intuitive.

Essential actions placed upfront for efficiency

Social Alpha works with innovators, experts, and investors, they needed an interface that is time-efficient for every group. Engaging copy, clear CTA's, fewer buttons with icons, more labels with text, and all the essential actions on the problem/solution cards and its detail page placed thoughtfully were the key to achieve that.